How Far-Right Meme to Resistance Symbol: The Remarkable Story of the Amphibian
This revolution isn't broadcast, but it could have webbed feet and large eyes.
It also might feature the horn of a unicorn or the plumage of a chicken.
As protests opposing the government persist in American cities, demonstrators have embraced the vibe of a local block party. They've offered salsa lessons, given away treats, and ridden unicycles, while armed law enforcement observe.
Blending levity and politics – a strategy researchers call "tactical frivolity" – isn't novel. But it has become a hallmark of American protest in recent years, embraced by all sides of the political spectrum.
And one symbol has proven to be notably significant – the frog. It originated when video footage of an encounter between a man in an amphibian costume and federal officers in Portland, Oregon, spread online. It subsequently appeared to rallies across the country.
"There's a lot going on with that small frog costume," says an expert, who teaches at UC Davis and a Guggenheim Fellow who studies performance art.
The Path From a Cartoon Frog to Portland
It's hard to discuss demonstrations and amphibians without mentioning Pepe, a cartoon character embraced by far-right groups throughout a previous presidential campaign.
Initially, when the meme initially spread on the internet, people used it to signal certain emotions. Afterwards, its use evolved to endorse a political figure, including a particular image endorsed by that figure himself, depicting Pepe with recognizable attire and hairstyle.
Images also circulated in right-wing online communities in offensive ways, as a hate group member. Participants exchanged "rare Pepes" and established cryptocurrency in his name. His catchphrase, "that feels good", was deployed an inside joke.
Yet its beginnings were not as a political symbol.
Matt Furie, artist Matt Furie, has been vocal about his unhappiness for its appropriation. The character was intended as simply a relaxed amphibian in this artist's universe.
The frog first appeared in comic strips in the mid-2000s – apolitical and best known for a quirky behavior. In 'Feels Good Man', which chronicles the creator's attempt to reclaim ownership of his work, he stated the character was inspired by his experiences with companions.
When he began, Mr Furie tried uploading his work to early internet platforms, where other users began to copy, alter, and reinterpret the frog. When the meme proliferated into fringe areas of the internet, the creator attempted to distance himself from the frog, including ending its life in a final panel.
But Pepe lived on.
"It shows the lack of control over symbols," explains Prof Bogad. "They transform and be reclaimed."
For a long time, the notoriety of this meme meant that amphibian imagery became a symbol for conservative politics. This shifted recently, when a confrontation between an activist wearing a blow-up amphibian suit and an immigration officer in Portland captured global attention.
This incident occurred shortly after an order to send the National Guard to the city, which was called "war-ravaged". Activists began to assemble in large numbers at a specific location, just outside of a federal building.
The situation was tense and a officer deployed a chemical agent at a protester, aiming directly into the air intake fan of the inflatable suit.
Seth Todd, Seth Todd, quipped, saying he had tasted "spicier tamales". But the incident became a sensation.
The costume was somewhat typical for Portland, famous for its unconventional spirit and left-wing protests that revel in the unusual – public yoga, retro fitness classes, and nude cycling groups. A local saying is "Keep Portland Weird."
The costume became part of in the ensuing legal battle between the federal government and the city, which claimed the deployment overstepped authority.
Although the court ruled that month that the president had the right to deploy troops, a minority opinion disagreed, mentioning the protesters' "propensity for using unusual attire while voicing dissent."
"Some might view the majority's ruling, which accepts the government's characterization as a battlefield, as merely absurd," she opined. "But today's decision has serious implications."
The action was "permanently" blocked subsequently, and troops have reportedly departed the city.
Yet already, the amphibian costume had become a significant anti-administration symbol for the left.
The inflatable suit was seen nationwide at No Kings protests last autumn. Amphibian costumes were present – and unicorns and axolotls and dinosaurs – in major US cities. They were in rural communities and big international cities like Tokyo and London.
This item was sold out on major websites, and became more expensive.
Controlling the Visual Story
The link between Pepe and the protest frog – lies in the dynamic between the silly, innocent image and underlying political significance. This is what "tactical frivolity."
This approach relies on what Mr Bogad terms a "disarming display" – frequently absurd, it's a "disarming and charming" display that highlights a message without directly articulating them. It's the goofy costume you wear, or the meme you share.
Mr Bogad is both an expert on this topic and an experienced participant. He's written a text on the subject, and led seminars around the world.
"One can look back to historical periods – under oppressive regimes, they use absurdity to speak the truth indirectly and still have a layer of protection."
The idea of such tactics is multi-faceted, Mr Bogad explains.
When protesters confront a powerful opposition, a silly costume {takes control of|seizes|influences