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In a significant career move, the 34-year-old coach has left her position leading the Young Lionesses national team to take over as head coach for National Women’s Soccer League franchise Bay FC.

Transition Stateside

Coates succeeds Albertin Montoya, who led the California club during its first two seasons in the top-flight American league. Montoya had revealed in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.

“It has been a privilege to serve my time with the FA,” commented Coates. “The experience has been formative both professionally and personally. Now, I feel ready and excited to push myself in a fresh challenge.”

Track Record of Success

Since taking charge in 2023, Coates oversaw the England U23s through matches including a 1-0 victory over Norway in the continental competition and a 4-2 friendly defeat to the United States. Making the move alongside her to the United States is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the WSL.

Bay FC's CEO, a former FA women’s technical director, spoke highly of Coates's abilities: “Emma is not only an superb manager, but she also has a strong record of developing players to compete at the highest levels.”

“Coates excels at leading of people and culture and has the strategic outlook we were seeking,” the CEO stated.

The Task Ahead

Bay FC had a contrasting start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its debut season before struggling to a 13th-place finish in 2025.

The new FA women’s technical director, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their service and extend our best wishes with their new challenge. They have played a pivotal part in bolstering the progression route between the WU23s and the senior squad.”

“Their work has directly influenced the development of many young players who have gone on to become senior Lionesses,” he finished.

Player Progression

After succeeding Mo Marley in 2023, Coates has overseen the promotion of a number of players to the national team, including playmaker Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for successors to fill the roles is now underway, to continue the development of the youth national team in the coming years.